The use of virtual reality (VR) and augmented reality (AR) are two of the hottest developments in the technology sector right now (AR). The usage of VR/AR technology is growing in popularity as the metaverse and cutting-edge gadgets like the Oculus Quest and Google Cardboard gain popularity.

Businesses and brands across practically all sectors are beginning to experiment VR at trade shows booths to boost audience engagement. In fact, recent research found that 35% of organizations are considering implementing VR/AR technology, while 56% have actually done so. Here are just a few examples of how it’s now used:

  • 60% to essentially bolster labor on the manufacturing floors
  • 53% for online client visits
  • 53% in the case of product engineering and virtual design
  • 26% to train their staff

Although there are countless applications for VR/AR technology, trade exhibitions and other events are one place where use of the technology is expanding. These gatherings provide participants the chance to combine the real and virtual worlds to create a memorable experience.

Guidelines for Effective Use of VR at Trade Shows

While it may be tempting to implement VR at trade shows or event, it’s crucial to first take into account these best practices for the greatest outcomes:

Always do a test run before use: Nothing is more frustrating than having a piece of technology fail to operate as intended? Check that everything is functioning as it should before the event begins and that any problems have been resolved.

Keep the Attendees Front and Center: In the end, your use of VR at trade shows should be directed on attracting new clients. Therefore, bear these in mind while you design your experience. What drives them? What do they need? What do they want?

Tell a Narrative Story: Telling your brand’s story can help you stand out during a trade show. You may engage your attendees on a completely new level by utilizing VR. Use VR at trade shows by explaining them your brand story since it help people to connect wisely.

Retain it Quick & Exciting: People frequently attend events and trade exhibits for more than one business. You thus want to make your message quickly and clearly. You don’t want visitors to pass on your exhibit because there is a lengthy wait!

Currently, VR is becoming more prevalent in the marketing sector, particularly when it comes to trade exhibitions and other events. With the use of this technology, companies can leave a lasting impression on their audiences. The utilization of VR at trade shows not only helps to boost brand recognition and improve foot traffic, but it also gets people enthusiastic and talking about your business.

Benefits of Using VR at Trade Show

Demonstrating and Visualizing Your Product

It is possible to just bring your goods to the event, and some businesses find this to be effective. But what if you could fully engross your audience in your work? What if they could understand its full magnitude and complexity?

Users of virtual reality can be transported to a variety of locations and given access to a wide range of experiences that they would not otherwise have.

AR and VR are therefore becoming a key part of the increasingly popular trend of experiential marketing. One example of this is the 360° video experiencing with the VR headset. VR at trade shows create unique experience for your potential customers as well as shows your product in action.

Creating a Customized Visitor Experience

Another advantage of adopting augmented and VR at trade shows is the notion of personalization. It emphasizes the person and their unique experience.

For instance, the technology may be applied in a way that allows viewers to entirely personalize virtual exhibitions.

In order to thank the 100,000 donors who remembered Cancer Research UK in their wills, the charity developed a personalized, immersive experience utilizing virtual reality.

This made its premiere at the RHS Hampton Court Palace Flower Show, when a virtual field of 100,000 flowers that could be viewed through a headset came to life. Friends and family were able to watch their individual flower and the name of the donor come to life with a personalized thank you from the charity by entering in the name of their loved ones.

Making the Most of Your Online Showroom Space

Individual exhibition booths often don’t have a lot of space, but virtual reality may be used to build a full showroom area with a variety of experiences.

These may be genuinely immersive, engrossing visitors in a potent realm of marketing narrative.

If you have a wide variety of products, you may utilize technology to make your whole catalogue accessible to customers.

VR at trade shows is an excellent for expanding your creative potential as well as saving space.

Train Your Prospects’

What if you could teach potential customers how to utilize a product while also advertising it?

This is a simple, practical, and appealing use of the “try before you buy” principle. The interactive features of VR enable for even the most complicated items to be sampled digitally, since 92% of trade show attendees claim that seeing new products is the major reason they attend events.

Once more, the key is to draw visitors into your world and make your product memorable by incorporating it into each visitor’s unique experience.

Using the Cutting Edge to Showcase

Capturing how something will behave in real life is a powerful way to communicate the benefits of anything new and perhaps revolutionary that you have to display at a trade show.

This is why trade events focused on technology and medicine have seen particular success with virtual reality.

Since “seeing is believing,” it makes sense to demonstrate cutting-edge technology in a more visual way. This will put your company at the forefront of its sector.

Getting Instant Feedback

Getting feedback from attendees at your booth is a crucial part of exhibiting at a trade show. Visitors and consumers can immediately experience VR at trade shows, so you can obtain fast feedback on how they feel about your product or service.

Additionally, enhancing the visitor experience will aid in the crucial task of following up on leads after the trade show. It will be simpler to engage with visitors and establish lasting relationships if you can create something that has a strong emotional resonance with them.

In conclusion, a VR at trade show is a highly competitive environment where you and your rivals compete for important leads and brand recognition for your company.

In this setting of virtual reality, VeeSpaces may help your business stand out from the competition by attracting more visitors to your display and delivering information in a more interesting way.

As a result, VR at trade shows are excellent tools for building a virtual showroom, customizing the visitor experience, and positioning your brand at the forefront of its sector.