Do business cards still exist?
When was the last time someone gave you their business card?
How long did you keep the other person’s card in your possession? Did you snap a photo of it using your phone’s camera before throwing it away?
What if you could design a business card that people would treasure and recall for a long time? What if they display your business card to their friends and coworkers because it is so cool?
What kind of effects would it have on your capacity to network with people, build a distinctive brand, and make a good first impression?
At VeeSpaces, we’re giving the dying industry of business cards (AR Business Cards), brochures, mailers, and magazine advertising new life by transforming them into engaging augmented reality experiences that highlight your work and brand.
We’ve been experimenting with various approaches to add interactive animation experiences that run natively in the browser to print marketing collateral over the past several months, and we’ve developed a number of prototypes to confirm our vision for the future of print marketing.
In this article, we will share our step-by-step process of how does AR business card works as well as the content that added in your AR business cards.
Table of Contents
- 1 What precisely does an AR business card do?
- 2 How is an AR business card scanned?
- 3 Content That Include in AR Business Card
- 4 Jumping into your own!
What precisely does an AR business card do?
It’s crucial to comprehend what marker-based AR is in order to comprehend how an AR business card functions.
Marker-based AR searches for visual “markers” in the actual environment using image recognition. In respect to the marker, this enables mobile devices to anchor AR content into a fixed position. In essence, it “remembers” where AR content was placed in relation to a marker by visually monitoring its location using the phone’s camera.
Exactly like this, an AR business card functions. The user scans a marking on the business card with their phone to access augmented reality material that is floating nearby. The user can interact with the material that is displayed above or surrounding the card.
How is an AR business card scanned?
The user must scan an AR business card before they can interact with it. You must make sure that the business card is AR-ready in order to accomplish this.
Once you’ve made the decision to develop an AR business card, you’ll need to make a crucial choice: should you utilize or construct an app instead of creating a real business card with an AR marker printed on it?
AR Business Card with a Printed Marker
The simplest, most accessible, and most popular method is to make an AR business card using a printed marker. The only difference between these cards and standard business cards is that the marker must be printed on the card. Typically, a little QR code serves as this marker.
This strategy works well since all that is necessary is for the user to use their phone to scan the QR code using QR code generator. Most smartphones currently have cameras that can scan QR codes.
When a user scans the code, they are taken to a URL that activates the augmented reality feature in the app that the code was designed for (typically Facebook, Snapchat or a web browser).
The best option to ensure that the most people can simply scan your business card is to use an augmented reality business card with a printed marker. However, unless it is a web-based AR business card, it will be necessary for them to have the Facebook or Snapchat applications on their phone.
The one drawback to this strategy is that it does necessitate printing a QR code on the card, which some individuals find objectionable. Making a visually beautiful QR code isn’t that tough, either, as we can now create them in a range of fonts and colors.
AR Business Card App
The consumer may scan the business card using an AR business card app on their smartphone. The use of a QR code or other applications like Facebook is not necessary with this strategy.
The user must download the corresponding mobile app before using it. The AR content will then show when customers simply aim their phone camera at the business card.
The advantage of using an AR business card app over a QR code is that it offers a user-friendly scanning procedure. The user must download the appropriate mobile app, which is a significant drawback. Because most people won’t download it only to scan your business card, this can be a significant obstacle.
Content That Include in AR Business Card
The information you choose to include on your business card will be heavily influenced by your unique situation and the type of service you conduct. A freelance designer, for instance, could be more focused on creating a stunning 3D model that astounds viewers, as opposed to someone in a more traditional capacity who might think about a more practical approach.
The most beneficial stuff to add on your AR business card, in our opinion, is:
If your contact information is already on your real business card, what use is it to have it here? The easy solution is that you can make it simpler for people to tap on your email address, website, or phone number to contact you straight from their phone by including it into the augmented reality experience.
There is one noteworthy exception: Since links aren’t yet supported by Facebook effects, viewers may just browse your information.
A picture is worth a thousand words, as the saying goes. What better approach than to add a headshot if you want the recipient to recognize who the card belongs to right away? A other option would be to include images of some of your work or anything else you deem pertinent.
For example, you might use icons here to link to your Twitter or LinkedIn pages. Users may easily connect with you and locate you on these sites by touching on the icons. Again, Facebook does not apply to links as it does not yet support them.
Videos are a fantastic method to quickly explain to people what you do and how you can assist them. A pretty quick approach to familiarize people with your work is to be able to get them to view it directly off your business card.
A 3D model is a great fantastic method to amaze people and stand out if you’re feeling really inventive. This might be a static or dynamic 3D model.
Showing important stuff
Finally, we strongly advise clients to use their imagination when deciding what information to offer. Consider what you might present to give them a show, don’t tell, perspective on your job, such as animations or product catalogues.
Jumping into your own!
Considering that AR business cards are still somewhat of a novelty, getting on board early can help you stand out.
However, depending on the type of development you choose, creating the information for business cards might still be expensive and time-consuming.
Basically, you have three choices right now: AR developers, an agency, or an AR content production platform.
Because they are still very expensive, AR development companies often have lengthy development cycles.
We personally advocate making use of an AR business card like ours. This method makes it possible to produce material more quickly and affordably.
Send us a message or make your own AR business card right now if you’re interested in learning more about how to construct your own AR business card with us.