When it comes to augmented reality (AR) and virtual reality (VR), brands must consider three important issues: What can be done with the technology? Where will it go? And how quickly will it disperse?
The promise of AR and VR is already being recognized by consumers, with global consumer expenditure on these goods and services estimated to exceed $6.8 billion in 2018, making it the single greatest source of spending.
Virtual reality is typically thought of as a technology utilized exclusively for gaming and entertainment. But lot of companies are trying to employ VR Spaces for marketing because they see it’s potential. Aside from the apparent appeal of using this cutting-edge technology, businesses also stand to gain from compelling benefits including complete immersion, which improves message retention and comprehension, and closer emotional connections with customers.
It must be accepted that a lot of work must be put in behind the scenes to launch a new product. It takes time to develop a successful marketing plan. Some people believe that the only way to succeed at the product’s initial launch is to select creative partners and invest money on pricey tech. However, we’ll dispel this misconception and demonstrate how to employ virtual reality product demos effectively and affordably in your promotional activities.
Table of Contents
- 1 So, what is a virtual reality product demos?
- 2 How to be ready for your brand’s Virtual Reality Product demos
- 3 Why to use virtual reality product demos?
- 4 Make a fantastic virtual product demo now!
So, what is a virtual reality product demos?
The value of a product or service is demonstrated to potential consumers through one-on-one or group interactions during a virtual product demo, which can be presented live or prerecorded. A user-led experience is essential for generating qualifying leads, closing business, and building engagement and loyalty. This is a one-of-a-kind opportunity to do so.
Marketers make it appealing by occasionally using 360-degree images and videos since it often entails a presentation of the key features and capabilities of a product. Additionally, the virtual reality product demos may replicate authentic experiences that are appealing to clients when combined with upgrades to the virtual environment.
How to be ready for your brand’s Virtual Reality Product demos
Let’s focus on the strategy, which is another essential component of the promotion campaign, now that you are familiar with the technology. We have put up a few pointers, illustrations, and common blunders to avoid while creating your virtual reality product demos.
Prepare a beautiful or uplifting tale
The most effective marketing strategy is storytelling, which can win over customers’ hearts and make them feel as though they are a part of your brand’s origin story. 360-degree video is the ideal medium for showcasing any products you may have. Remember to pay attention to the small things, such as speech, audio, and visual effects, navigation, and cues that steer users in the right way.
Identify the hardware
Depending on the material you plan to show, your spending limit, and the venue where the presentation will take place, select the hardware that will work best. The level of experience must also be taken into consideration. You will also need someone to instruct users on navigation if the VR show is interactive.
Hygiene is a further essential problem. Just picture the hundreds or thousands of attendees who would be eager to test out your demo at an expo or trade fair. Use hardware that is quick and simple to clean using an antibacterial wipe.
To reach a wider audience, especially those in remote areas, you can consider producing the same video for additional marketing platforms like YouTube 360 or Facebook 360.
Decide on the right length of virtual reality product demos
Consider making your product video approximately 3-5 minutes lengthy if you want to display it to a lot of attendees at a trade fair. This amount of time will be sufficient to get visitors to your booth and pique their interest in your virtual reality product demos offerings. The time may be extended up to 20 minutes, however, if your film is intended to be presented to a small group of executives during a meeting.
Recognize your story
What sort of VR experience you create will depend on the kind of story you want to convey. 360-degree videos could be the ideal approach to showcase a facility, a place, or a product if you merely want to showcase it. A more complex demo can result if you need to manage the user experience, including where the viewer is looking. Do you require a voice-over as a guide? Do you intend to relocate? How will your virtual reality product demos navigate to the viewer? A menu or button might need to be duplicated in numerous places in case the viewer isn’t searching in the proper place.
Choose your partners wisely
It’s wise to use caution when selecting a developer or advertising firm. Go with someone you are comfortable with who can give quality and a comfortable experience.
Negative outcomes might occur when working with unskilled partners or opting to wing it internally. A bad virtual reality product demos experience can make users ill, and you don’t want your business to be associated with that in the long run.
According to VR professional expert, designers must be aware of the guidelines for what constitutes a satisfying VR experience. And part of it entails ensuring that those collaborators are aware of how to attain an ideal performance, such as a suitable frame rate.
And, here is your right partner – VeeSpaces. The platform that attract, engage visitors with 3D assets & metaverse experiences.
Why to use virtual reality product demos?
Even before the epidemic began, virtual reality product demos were a crucial technique for promoting goods and services. Since then, it has benefited both businesses and customers. Why then do virtual demonstrations exist? The main causes are as follows:
It boosts consumer and brand confidence
Customers frequently have a preexisting mistrust of salespeople. In reality, over 80% of clients have already decided on their specs before speaking with a sales professional, and about 35% already have a preferred provider in mind.
However, the beauty of virtual reality product demos is that you may inspire brand loyalty among your customers by providing concrete evidence of your product’s effectiveness, even online. For you to gain clients’ faith in you and the good or service you are offering, you must provide them with visible proof that backs up what you say. Simply put, a virtual demo may swiftly assist you in dispelling your consumers’ concerns about your product.
Accelerates the progression of potential customers
Text cannot engage clients the way that virtual demos can. Without requiring your clients to read lengthy manuals, you may communicate the history of your company and the essential features of your goods.
You are aware of how it feels to read a lengthy paragraph, correct? It’s really complicated and, to some, plain tedious. This is your chance to interact with your prospect by requiring them to read a number of documents, so don’t pass it up. How can you move them forward to the next step more quickly? Virtual product demo, indeed. According to the HubSpot Research Global Sales Enablement Survey, 63% of sales executives think that virtual meetings may help clients advance to the next transaction or pipeline stage equally as well as in-person meetings. Through your knowledgeable advice, allow your prospect to take control of their customer journey.
Enhances the personalization of product sales
Virtual product demos have the advantage of allowing you to customize experiences depending on the problems your solution can address for your prospects. A crucial component of successful selling is assisting prospects in developing a more personal connection with your good or service.
Saying, for instance, that your program is simple to use and can help people with their problems, is one thing. But when potential customers can see and feel that through your demo, they are more likely to buy from you and your offerings. Additionally, demonstrations include two-way communication. If a customer questions the product during the demo, now is your time to explain it to them so they won’t need the manuals.
Offers Useful and Insightful Feedback
A virtual product demo’s ally is feedback. Customer involvement will increase when you are aware of how well you have presented your offerings. Moreover, collecting feedback as soon as possible will help you decide what to do next, whether that means changing the product demo or sealing the purchase.
Analytics are another type of feedback that you may employ. You have access to a wealth of video data while hosting a virtual demo, which will enable you to make any necessary corrections. Analytics are objective and may provide you with a summary of the following elements:
- The average amount of time a potential buyer spends viewing your virtual product demo
- The precise moments at which they lose interest
- The locations at which they pause to inspect the goods.
You may create a better version of your recorded product demo video if you are aware of these key aspects.
Assists in reducing expenses
It costs a lot to send a salesperson for a face-to-face demonstration. However, conducting virtual product demos might enable you to reduce these costs, particularly if your customer is in another nation or area. In fact, more companies are investing in technology than in years past in an effort to overcome the logistical and geographic challenges associated with in-person demonstrations. With virtual demos in place of pricey onsite trips, you may finally have more money to spend on important things.
Make a fantastic virtual product demo now!
Virtual product demonstrations are a crucial sales tool because they provide your customers a whole new way to explore the features and advantages of your items. Furthermore, in the fiercely competitive world of sales today, marketers frequently go above and beyond the standard demo to make their virtual presentations stand out and fulfil expectations.
What comes next now that you have a firm understanding of what virtual product demos are? Maintain your competitive edge by transforming your virtual demos into memorable, experience-driven sales opportunities for your prospects.