To thrive in this digital entrepreneur world, companies need a lot of things: visionary leadership, an appealing offering, excellent service, and so on. Yet, in today’s noisy marketing landscape, what your brand really needs is a story. (Well, maybe a few stories, if we’re being honest). Because stories evoke emotions, they are more effective as marketing tools. They can influence who we trust, play on our nostalgia, and provide us with context for complex information. With video storytelling, you can describe a brand’s entire character in less than three minutes. Let’s read the visual storytelling booth for 3D virtual booth and principles here.
Key Storytelling Principles
Before considering the visual storytelling booth, let’s have a quick glimpse of the key principles that you should concentrate on while preparing storytelling.
Keep an eye on the Big Picture
A transition is taking place between business-to-business and business-to-consumer videos in which bigger stories are told around broader themes.
Consider this: Red Bull doesn’t sell energy drinks; they sell the spirit of extreme sports, competition, and rock star living.
When it comes to content marketing, the most important lesson should be not to focus on yourself but on what you do for others. Find the “why” of what your organization does, and market it. Especially if you sell solar panel software, your video message should focus on the preservation of the earth and the fight against climate change. When selling telecommunications software, tell stories about connections between real people.
Content with inspiring messages at the top of the funnel can work especially well to attract people to your brand.
Trigger Audience with Emotions
Triggering audience emotion is one of the key principles and virtual booth strategy lies at the top. Just taking a look at the types of videos that companies are releasing these days reveals that there is a strong trend toward material content that makes consumers feel. Brands are using emotions in everything from laundry detergent to software and everything in between.
Today, you’re not just sold an airline ticket; you’re also subjected to a tear-jerking film campaign about families coming together from all over the world, friends reuniting, and 80-year-olds taking their first flight.
This narrative-based stuff is all over the place, and you can bet your bottom dollar there’s a reason for it.
According to HubSpot, some emotions are more efficient than others in generating specific types of actions:
- Sharing is a result of happiness.
- Sadness motivates people to give.
- Fear breeds loyalty.
- Anger is contagious.
When making your videos, have a clear picture of the emotion you want your viewers to have after watching them and how your tale will generate the emotional undertone that will entice them to act on your call to action. Let’s find out about the visual storytelling booth now.
Visual Storytelling Booth tips to Follow
According to James McQuivey of Forrester Research, a video is worth 1.8 million words.
But where do you begin? As you begin to create stories for your brand, keep this visual storytelling booth in mind.
Engage Your Audience with Humor
Engaging your target audience is one of the main visual storytelling booth. Brand humour is uncommon, especially in the B2B arena, it can be extremely powerful. This is especially true in industries where more formality is expected. You’re still talking to people at the end of the day, and making them laugh makes and builds a favourable relationship with your company. Along with audience engagement, read out the ways to advertise your virtual booths here.
Sketch Down Your Ideas
Don’t let your mind wander! Stories have the ability to elicit strong emotional responses. However, they must do so with a cohesive message. Nothing is more likely to turn folks away than a story that doesn’t make sense.
As a result, event planners should first define the story’s message in a clear and narrative manner – the most considerable visual storytelling booth to remember. Instead of a collection of unrelated parts, the goal should be to have one linear and cohesive story that is delivered to the audience in the proper way at the end of the day.
Incorporating a Personal Touch
Brands should concentrate on giving the event a personal touch. Telling stories with an emotional component, such as impact stories or inspirational testimonies, is one of the considerable visual storytelling tips. People and communities who have been impacted by a brand’s products, services, or solutions might be highlighted at events.
Make Use of Visuals
During events, visuals are a game-changer. As a result of this insight, all publicity materials, as well as in-event visuals and visual experiences, must make a lasting impression. The keynote presentation is also an important aspect of any learning event.
As a result, the presentation slides must be appealing and cohesive with your company’s visual identity. Leave brand imprints around the area and direct visitors to your company’s website and social media channels.
Try to find ways to build live interactions during the event which make it easy for people to react, comment and engage. Elements like polls, Q& A sessions, and ice-breaker questions increase the chances of audience engagement.
Get your audience to talk with each other because these exchanges draw attendees to their personal stories and add the overall narrative of the event. For this, VeeSpaces access social lounges which can be able to share screens, host a chat and Q& A session.
Compound That Can Be Visualized at your Booth
Virtual Reality Application – Virtual reality goes a step further ahead and involves people watching directly what is happening.
Stereoscopic 3D Animations – It is a great tool to liven up launch events and provides an exciting experience for brand teams, too.
Scientific Slide Decks – Slide Decks can be an important communication tool for presenting convincing scientific findings relating to a product.
Animated Powerpoint Presentations – These presentations are much more engaging than traditional PowerPoints and provide a compelling alternative for trade show booths, product or image presentations, as well as for studies and data visualization.
Graphic Illustrations – Use various graphic styles like a cartoon-like look, sketches or a detailed 3D rendering – which will help your audience understand the mechanism of action of your product.
Along with all those visual storytelling booth, target your audience in a unique way by using all those visually appealing compounds with VeeSpaces.
Do you capture all the above-mentioned visual storytelling booth and principles? Do you use any of these strategies already? Tell us about your experience with one of them!
Visual storytelling at the booth will change the way you sell! Visual storytelling is magical and can capture audience’s attention in alternate ways. So, start tell your brand story in a visual way and with visual booth software – VeeSpaces. Book a demo today and see VeeSpaces in action here or contact our team for further visual storytelling booth to go ahead.