In today’s world, people are constantly inundated with advertisements and marketing materials. To stand out from the crowd, businesses need to find new and innovative ways to capture potential customers’ attention. One way to do this is by adding QR codes to your brochures. QR codes are a type of barcode that can be scanned by Smartphone and other devices. When scanned, QR codes can provide additional information about your business, product, or service. 

Adding QR codes to your brochures is a great way to make them more eye-catching and interactive. The following are some of the reasons to add QR codes on the brochures: 

Easy to connect to the readers 

QR codes on brochures are a great way to connect your readers with your brand. By scanning the QR code, they can be taken directly to your website or social media page. QR codes are like a call to action that makes a quick reaction. This is a great way to increase traffic to your site and get people talking about your brand. 

So it’s a good idea to get ahead of the curve and put them on your brochures. It’s a simple way to make a big impact and connect with your readers. 

Types of QR Codes to print 

The variety of QR code types to enrich print & digital media are, 

Social media pages links, vCard, Website URL, Business Page, Ratings, Feedback, Email, SMS, Plain, Text, WiFi, PDF files, Links to blogs, virtual booths, eCommerce product pages, etc, Descriptions, Promotional offers, coupons, Events, Video, audio, and images, Google location 

Gives more content than paper material 

In brochures, you cannot add much content; they are just 3 to 4 pages long. For example, if you are an event manager, you cannot add all the events and their highlights every week. This makes more cost to the company. When scanned, a QR code can link the user directly to websites, contact information, digital coupons, or even detailed maps; this helps the clients to get updated information without having to print on brochures. 

Opportunity to reach a larger audience 

If you are not using QR codes on brochures, you are missing out on a huge opportunity to reach a broader audience. Many customers use Smartphone to make the purchase. If you’ve got a lot of text in your brochure, adding a QR code can give people the option to quickly scan and read it at their leisure. And if you’ve got an interactive map or video on your website, QR codes are a great way to make sure people can find it. 

So, if you’re looking for a way to reach more people and make your marketing more effective, consider adding QR codes to your next batch of brochures. 

Minimal costs 

Dynamic QR codes did not cost so much in comparison to other marketing strategies. They are worth it if you have time to create and add to your brochure. You can create a QR code for the brochure with many online QR code generator tools. Plus, using QR codes can help you track how many people are actually interacting with your brochures. 

Tips to add QR codes on Brochures

Here are some tips on how to add QR codes to your brochure:

  • Decide where you want the QR code to be located on the brochure. A good spot is usually near the call-to-action or contact information.
  • Use a QR code generator tool like VeeSpaces to create your QR code.  
  • You can generate QR codes with colors, graphics, and brand logos to make them outstanding. 
  • Test the QR code before printing it on the brochure. You want to make sure it works properly and links to the correct page. 
  • Once you have generated your QR code, print it on the brochure using a high-quality printer. Make sure that the code is printed clearly and at a good size – too small and people won’t be able to scan it properly. 

In conclusion, adding QR codes on brochures is a great way to make them more eye-catching and interactive. It is an inexpensive way of marketing that brings your customers to your brands. The quick response codes create a perfect path for your brand improvement. We hope these tips will help you make your next brochure that much more successful!