Top 17 Uses of QR Codes in Business and Marketing

Top 17 Uses of QR Codes in Business and Marketing

QR codes are becoming a prominent tool for businesses and marketers to connect with customers. The acronym that stands for Quick Response becomes the future of marketing. Users scan the codes with their Smartphone camera and quickly get access to the information they want. It is an all-purpose technology that is changing our world. In the last year alone, the number of businesses and marketers using the QR code has grown enormously. 

With the increasing popularity and importance of QR codes, we need to know what to do with them. This blog will list 17 different QR code uses in business and marketing. 

Bring your website’s offline users to your landing page  

To bring offline users to your website or landing pages, you can use QR codes. By scanning the QR code, users will be able to access your website or landing page. You can place the QR code on flyers, business cards, or any other marketing materials. 

Make sure that the QR code is placed in a visible location for users to scan easily. You can also add a call-to-action next to the QR code, such as “Scan this code to learn more.” Once users scan the QR code, they will be taken to your website or landing page. From there, you can provide more information about your business and what you have to offer. 

Educate customers about your product or service 

When scanned, the QR code can redirect the user to a website, video, or image. QR codes can be used to inform and educate users about your product or service. It provides valuable information to offline users. It is an easy way to share presentations, videos, and other helpful material. When used correctly, QR codes can be an effective way to reach potential customers and let them know about your product or service. 

Sharing additional business information  

QR codes are a popular way to share in-depth information about your business. By scanning a businessQR code, customers can quickly and easily access additional information about your company, products, or services with location and contact information. Print it on marketing materials such as business cards, flyers, or posters.  

Share map locations 

Location QR code uses are a quick and easy way to share Google map locations with others. By simply scanning the QR code, you can instantly view the location on a map. This is a great way to share your location with friends or family or to find out the location of a business or landmark. 

Collect testimonials and reviews 

An effective way to collect feedback and reviews from customers is through the use of QR codes. By placing a QR code on your product or service, customers can quickly and easily provide their feedback or review. This can be an invaluable tool for businesses who are conducting events, as it allows them to collect valuable data from their customers. 

Make sure to follow up with customers after they provide their feedback or review. This will show them that you value their input and help to build trust between you and your customer base. 

Facilitate digital payments 

As the world goes digital, more and more businesses are looking for ways to enable digital payments. By using QR codes, businesses can provide a quick and easy way to pay for goods and services. Customers simply scan the code and the payment is processed immediately. QR codes can be encrypted so that only the intended recipient can read them. They are quick, easy to use, secure, and versatile. 

Boosting downloads for mobile app 

QR codes help to increase mobile app downloads by making it easy for customers to find and download your app. 

Including a QR code in printed materials such as flyers, posters, and business cards helps to find and download your app. You can also include a QR code on your website or in email marketing campaigns. 

Emphasize your social media profiles 

Promote your social media profiles by placing QR codes on your website, business cards, and email signature. It is a great way to promote your social media profile. When people scan the QR code, they will be taken to your profile on the social media site. This improves your own brand with increased followers. 

Generate ID tags for pets 

QR codes are a great way to keep track of your pets. You can create QR code ID tags for your pets so that you can scan them and get information about the pet and its owner. This is a great way to keep track of your pets, and it can also help you find them if they get lost. 

Connect easily with messaging platforms 

 By scanning a QR code, businesses can send SMS, email, or WhatsApp messages directly to customers’ phones. Once the scanning is done, users will redirect to the default message app. This is a great way to stay in touch with customers and promote your products or services. 

QR code in Restaurants menus 

When it comes to restaurants, QR code uses are becoming increasingly popular as a way to minimize human contact and printing costs. By simply scanning a QR code with their Smartphone, diners can view a restaurant’s menu and make their selection. For starters, they help to reduce the amount of physical contact between staff and customers.  

With more and more people opting to view menus electronically, there’s no need to print out physical copies for each customer. 

QR codes to drive Virtual booth Engagement 

QR code is a popular tool to drive virtual events engagement. It offers more opportunities to improve attendee engagement and participation. With QR codes it is easy to create CTA and can help to fill polls about the events. Adding QR code in the banner or directly in the virtual booth stand helps the users to know more about the product. QR codes are a powerful virtual booth add-on. 

Track your offline marketing campaigns 

By embedding a QR code in printed materials such as flyers or posters, businesses can track how many people are exposed to their marketing message and how many take action by scanning the code. This is a popular way to track offline marketing campaigns. 

If you’re looking for a way to optimize your offline marketing campaigns, consider using QR codes. With their ability to track and measure results, QR codes can help you make the most of your marketing budget and ensure that your message is reaching its intended audience. 

Product packaging with QR code 

Smart product packaging is an important aspect of marketing in the modern world. One way that companies are using technology to their advantage is through the use of QR codes. By including a QR code on product packaging, they can give consumers a quick and easy way to learn more about their product. And QR codes on their product packaging can gain valuable insights into how consumers interact with their products. 

Share digital discount coupons 

In the past, people had to physically clip coupons from newspapers to receive a discount at their desired store. Nowadays, with the technological advances of smartphones, people receive discount coupons through electronic QR codes. By using QR codes, stores can share their discounts and deals with a wider audience through social media and other channels. QR codes offer a way for customers to access discounts without having to search for them online or in-store. 

Share your contact information 

In our high-tech world, there are many ways to share your contact information. You can put it on your website, on your email signature, or even on your business card. But one of the most efficient ways to share your contact information is by using a QR code. 

With the QR codes, users can easily scan and get your contact information. When someone wants to add you to their contacts, all they have to do is scan the QR code with their phone. This helps to build more connections and expand your network.  

Get calendar events and meeting URLs 

QR codes are a great way to share calendar events and meeting URLs with others. It is a convenient method to share calendar information with others and can be used in a variety of situations. For example, you could display a QR code at an event so that people can easily add the event to their own calendars. 

Facilitate WiFi authentication 

QR code-based WiFi authentication is a simple and convenient way to connect to networks. It also possesses several benefits for authenticating to WiFi networks. It is more secure than using passwords; users can connect to a network without having to enter a password. QR code provides an additional layer of security by preventing unauthorized access to a network. 

Final Thought  

QR codes can be an incredible tool for businesses to use as they provide a quick and easy way for your customers to access more information. With these 17 QR code uses, we hope that you will be able to implement QR codes in your business to make a bigger impact.